Tackle the Beast from the East in style


Devised in the 17th century, popularised in the 18th, and abandoned by the 21st century man, the long john is misunderstood; some think them sleepwear or even tights. This Uniqlo pair utilise patented HEATTECH technology, turning sweat-to-heat. Leave home without long johns underneath your trousers at your own peril.


Italian brand Stone Island (once the preserve of 1990s football 'casuals') has experienced a renaissance, courtesy of hip-hop. Drake is scarily head over heels with the brand, even commissioning a $10,00 Stone Island logo chain. South London rapper Dave sported this ingenious THERMO SENSITIVE sweater (changing colour according to heat) in his No Words video. Naturally, it has now sold out.

The North Face - Men’s Nuptse 2 Jacket

Not all puffer jackets are made equal. Whilst the puffer has become the staple in high-street fashion this winter, nothing beats a goose-filled North Face. The strategic pocket placement and colour contrast formulation of this one, alongside its gold embroidered logo, will let people know what the deal is.

Berghaus - Snood

Unless you fall into the footballer or angry Daily Mail reader category, invest in a snood and keep your neck warm. You could get a scarf, but most are bulky and will ruin your look. A snood is clearly the only option. This one from British brand Berghuas is said to provide "excellent thermal insulation properties, pilling resistance and great visual finishes".



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