Mens Fashion.


Thursday, April 05, 2012 0

For the past few months word has it that Kanye West has been camping out somewhere near London's Central St Martins – hoping to make inroads into the fashion industry. He even sometimes popped up in Paris wearing some interesting stuff, but beyond that nobody really knew where he was.

But now it's clear why he vanished, he was suffering from a particular bad bout of flu. His new Hit Boy produced track Thera Flu – named after the U.S equivalent of Lemsip – breaks it down. When Mr West is ill, it seems that he is very ill, and has a tendency to release vomit all over the place. As this E.T-inspired beat runs, Kanye West begins to take his illness out on a host of others. First is a general put down to all those doubting his fashion credentials. Reminding the haters of his frequent dinners with Vouge editor Anna Wintour, whilst keeping alive the possibility of killing them all and broadcasting the grizzly affair on YouTube. He also gives a cheeky shout out to American animals rights group PETA on the chorus.

Yet Yeezy saves the best for verse two, reminding us that: “the whole industry wants to fuck [his] old chic // the only nigga I got respect for is Wiz”. The medication has failed. In one horrific line he manages to address his one time (fame grabbing, ex stripper) girlfriend, the bald headed Amber Rose and send side shots at her new flame Wiz Khalifia. This is where Thera Flu gains its strength. It is classic I Dont Give a Fuck Kanye West. This multi award winning rapper says what he wants and thinks about the consequences later. Freshening.

But the lyrical tyrant is not finished yet. As the beat becomes uncontrollable, next to be covered with the remains of a Michelin-star dinner are Kim Kardashian and her ex husband basketballer Kris Humphries. He raps: “I’ll admit I fell in love with Kim/ Around the same time she had fell in love with him”. This line seems sweet enough from the beat bully. But then Kanye appears to have completely lost his head – in a good way. He ponders why he didn't request for Kris Humphries' boss, the New Jersey Nets major shareholder (and his big brother) Jay-Z to: “drop him from the team”, out of spite.

As the beat rides out, Kanye remains buoyant and speaks of his superior lifestyle . Yet musics moral majority will surely use Thera Flu to remind us of how much “kanye west is such a jerk” – and thereby forget that he's actually just a very ill man.

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